WORK WITH OUTSPOKEN BEAUTY

THE PODCAST

The Outspoken Beauty Podcast connects you with thousands of engaged beauty lovers. If you are a great beauty brand with an interesting story to tell, then Nicola can help you get the word out there. Working together we will find the very best way to communicate what makes you so special whether via a sponsored episode or more focused review. Nicola loves coming up with creative solutions and knows what resonates best in an audio space.

THE OUTSPOKEN TRIALLING PANEL

The Outspoken Trialling Panel is a panel with a difference. Forget everything you know about focus groups and traditional market research, this boutique offering consists of people who not only love the podcast but who live and breathe beauty and wellbeing.

The panel is a genuinely diverse community with members of all ages, ethnicities, hair and skin types. Each week they receive a newsletter and are also part of the Private Outspoken Beauty Club Facebook Page. (It’s a bit like a big, beauty loving family).

Panellists get involved in many ways, giving their honest product reviews both on the podcast and directly to brands , trialling products before they go to market and much more.

If you would like to work with a diverse network of real women consisting of honest beauty lovers then please get in touch.

EVENTS

Nicola has been a radio and TV broadcaster for over 15 years and is very experienced at hosting events, live podcasts, interviews and moderating panels. Her speciality is putting both guests and interviewees at ease.

Nicola’s wide-ranging event experience includes but is not limited to a partnership with Outspoken Beauty and Fenwick that saw her hosting in-store beauty events across their UK stores, a live podcast event with perfumer Geza Schoen for Liberty , hosting a podcast/audio education workshop for L’Oreal and moderating a beauty panel event for CEW. Nicola has also hosted the Race For LIfe, The Regents Street Christmas Lights and has presented beauty content for This Morning.

Nicola can help to make your PR event really special and has hosted product launch events with the likes of Emma Hardie and The Inkey List. She can also bring your podcast episode to life by recording in front of a live audience.

BRAND CONSULTATION – HELPING YOU TELL YOUR STORY

Nicola specialises in getting under the skin of a brand, finding what makes it stand out (and what might not be working) and then helping to communicate that finding to the consumer.

The consumer always comes first and Nicola can help you break through a busy market and capture the loyalty and attention of the people who really matter.

AUDIO TRAINING

With over 15 years as a broadcaster, Nicola can help you become more at ease in an audio setting.

Whether you are a brand founder who has never done a podcast before or a CEO who wants to hone their radio skills, Nicola offers workshops, interview practise and a demo service which includes an edit of your session with Nicola and detailed feedback.

WRITING

Nicola has been a beauty writer for 12 years and has contributed to The Mail Online, Stylist, Glamour as well as being the beauty columnist for 12 luxury magazines under the Archant title. Nicola has also written and edited beauty content for heart.co.uk and smoothradio.com and been the in-house beauty expert at Global Media and Entertainment.

She is currently a columnist for Get The Gloss.

OUTSPOKEN BEAUTY'S CLIENTS

TESTIMONIALS

“When we planned a recording with Outspoken Beauty and Nicola Bonn, The INKEY List were still quite a small unknown brand. Our main priority of the podcast was to get some brand awareness buzz – getting the word of The INKEY List out there to avid beauty fans. Little did we know it would drive such a huge amount of sales – especially so early on since launching the brand! The founders and retailers were thrilled with the conversion and ROI, and have found truly engaged beauty fanatics coming over to #askINKEY from the Outspoken Beauty platform.”

We worked with Nicola Bonn from Outspoken Beauty to create, record and publish a first in industry digital sound podcast in conjunction with our fragrance product ‘Portrait of a Lady’ by EDITIONS DE PARFUMS FREDERIC MALLE. The future of scent in digital is an exciting discovery journey and Nicola was the most perfect partner to do this with. Her energy, openness and professionalism led us to create one of the most stunning podcasts in the world of beauty and fragrance. The results were beyond our expectations with interaction, engagement and sales all beating our internal projections. The quality of the piece was superb and will live on as a beautiful connection to this product and story for years to come.

“I am the Founder of an oral beauty brand, L.A. PACIFIC. The format we used was a Founder interview followed by a sample of some beauty panelist reviews. It was a relaxed interview style which created a diverse and authentic conversation. Nicola is very knowledgeable across all areas of beauty, her questions make it obvious that she has done her research and this professionalism is weaved in seamlessly. The beauty panelist sampling was an easy process and having the option to add the voice of the customer further contributed to the personal style that Nicola naturally creates. Since the podcast launched I have seen an uplift in the number of beauty blogs/experts following our social media and featuring our products in their content which is exactly the type of credibility and awareness any brand would look for. We also secured a new retail channel as a stockist. In summary, working with Nicola was an absolute dream and I look forward to working together more in the future.”