This episode is all about the relationship between social media and beauty. Influencers now have a huge say in our beauty decisions and millions of people around the world make beauty purchases as a direct result of a recommendation that they have seen online. Over recent years a number of beauty brands have launched via social media with the results being unexpectedly brilliant and some brands practically becoming overnight success stories.
As Pixiwoo are one of the biggest social media/beauty success stories in the world, it was only right that one half of the amazing duo – Sam Chapman joined us to chat all things Social Media, from her and sister Nic’s personal journey to global social media domination, to the effect that being social media stars has had on their lives. Sam really opens up about her life and also talks about beauty with her usual passion. Her insight into where social media is at is also fascinating.
As ever, Rachel and I give some top-notch recommendations, this time from some of the biggest social media led beauty brands.
Links to products mentioned during the episode:
MAC Prime + Prep Fix + Shimmer Goldlite : £19 here
Charlotte Tilbury Air Brush Flawless Skin Perfecting Micro-Powder: £32 here
Glossier Cloud Paint: £15 here
Trinny London Stacks Lip 2 Cheek and Lip Glow : here
Kate Somerville Exfolikate: £72 here
Anastacia Beverly Hills Dip Brow Pommade: £19 here
Real Techniques Miracle Complexion Sponge: £9.99 here